Portuguese Beer Brand Launches New Product With Website Made Of Chocolate [Video]

Portuguese Beer Brand Launches New Product With Website Made Of Chocolate [Video]

Sagres creatively promotes their chocolate-flavored stout online.

Emma Hutchings
  • 23 november 2011

Portugal’s leading beer brand, Sagres, introduced a new chocolate-flavored stout beer this year called Sagres Preta Chocolate, and came up with a creative way to promote the product. With no TV campaign and few print materials, their digital agency were required to use the web as the main promotional tool. To generate buzz for the chocolate beer, they created a website made out of chocolate.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.