Portuguese Beer Brand Launches New Product With Website Made Of Chocolate [Video]

Portuguese Beer Brand Launches New Product With Website Made Of Chocolate [Video]
technology

Sagres creatively promotes their chocolate-flavored stout online.

Emma Hutchings
  • 23 november 2011

Portugal’s leading beer brand, Sagres, introduced a new chocolate-flavored stout beer this year called Sagres Preta Chocolate, and came up with a creative way to promote the product. With no TV campaign and few print materials, their digital agency were required to use the web as the main promotional tool. To generate buzz for the chocolate beer, they created a website made out of chocolate.

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