Prudential Collects And Shares Photos Of People’s First Day Of Retirement

Prudential Collects And Shares Photos Of People’s First Day Of Retirement

The financial services company tries to capture the moment of transition for real retirees.

Emma Hutchings
  • 18 november 2011

Prudential’s recent campaign offered a realistic look at the current picture of retirement, by asking retirees to submit photos and tell their stories for the “Day One” project.

Hundreds of people across America were asked to photograph their first day of retirement, which were used in a TV spot for the campaign. Five retirees were then selected for accompanying documentaries, which effectively capture this significant moment of transition.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.