Prudential Collects And Shares Photos Of People’s First Day Of Retirement

Prudential Collects And Shares Photos Of People’s First Day Of Retirement
technology

The financial services company tries to capture the moment of transition for real retirees.

Emma Hutchings
  • 18 november 2011

Prudential’s recent campaign offered a realistic look at the current picture of retirement, by asking retirees to submit photos and tell their stories for the “Day One” project.

Hundreds of people across America were asked to photograph their first day of retirement, which were used in a TV spot for the campaign. Five retirees were then selected for accompanying documentaries, which effectively capture this significant moment of transition.

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