Qantas Twitter Competition Flooded With Customer Complaints

Qantas Twitter Competition Flooded With Customer Complaints
technology

The airline's responses focused on the contest and ignored the grievance tweets.

Emma Hutchings
  • 23 november 2011

Qantas launched a competition on Twitter, offering 50 pairs of Qantas First Class pyjamas and amenity kits to those who tweet a creative response to the question “What is your dream luxury inflight experience?” using the hashtag #QantasLuxury. Unfortunately, this backfired when the feed became inundated with angry tweets from unhappy customers.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.