The popular luxury store uses new technology to put a creative spin on their traditional holiday light show.

American luxury specialty store Saks Fifth Avenue has been known to adorn their holiday window displays with static light shows that highlight their signature snowflake designs. This year, Saks Fifth Avenue teams up with creative agency Iris to add a new spin on their traditional showing, using “innovative technology, [that] add[s] depth to the activity and holiday messaging.” The result: a visually-compelling three-dimensional projection titled “The Snowflake and the Bubble,” mapped onto the façade of the Saks Fifth Avenue flagship store in Manhattan and accompanied by a gripping yuletide musical score. The 3D Projection mapping show runs every night for 5 hours, from November 21st until January 6th, which makes  it the longest outdoor video mapping experience in the world thus far.

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