SCVNGR And Downy Team Up For World’s Largest Digital Scavenger Hunt
The laundry brand is staging a scent-based scavenger hunt to prove that the new in-wash scent-boosters cannot be overpowered by the over-the-top sensations in Las Vegas.
Proctor and Gamble’s laundry brand, Downy, is partnering with SCVNGR, a mobile app that creates location-based scavenger hunts, to promote the new in-wash scent-boosting beads, Downy Unstopables. The game is scheduled for December 3rd in Las Vegas, with actress and author Amy Sedaris as Master of Ceremonies for the kick-off at the Bellagio. Guinness World Records will be give the game the title of ‘Largest Digital Scavenger Hunt.’