SCVNGR And Downy Team Up For World’s Largest Digital Scavenger Hunt

SCVNGR And Downy Team Up For World’s Largest Digital Scavenger Hunt

The laundry brand is staging a scent-based scavenger hunt to prove that the new in-wash scent-boosters cannot be overpowered by the over-the-top sensations in Las Vegas.

Kristen Nozell
  • 15 november 2011

Proctor and Gamble’s laundry brand, Downy, is partnering with SCVNGR, a mobile app that creates location-based scavenger hunts, to promote the new in-wash scent-boosting beads, Downy Unstopables. The game is scheduled for December 3rd in Las Vegas, with actress and author Amy Sedaris as Master of Ceremonies for the kick-off at the Bellagio. Guinness World Records will be give the game the title of ‘Largest Digital Scavenger Hunt.’

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.