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Sephora’s Sensorium Builds A New Culture Of Fragrance Appreciation

Sephora’s Sensorium Builds A New Culture Of Fragrance Appreciation
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The make up retailer collaborates with age old scent company, Firmenich, to create a participatory exhibit about the history of perfume.

Plus Aziz
  • 14 november 2011

Set in New York’s Meatpacking District, the make up company, Sephora, has collaborated with perfumery-specialists Firmenich to create a “pop-up museum” concept titled Sensorium. The interactive journey is driven by the need to introduce consumers to a new way to think about scent.

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