Sephora’s Sensorium Builds A New Culture Of Fragrance Appreciation
The make up retailer collaborates with age old scent company, Firmenich, to create a participatory exhibit about the history of perfume.
Set in New York’s Meatpacking District, the make up company, Sephora, has collaborated with perfumery-specialists Firmenich to create a “pop-up museum” concept titled Sensorium. The interactive journey is driven by the need to introduce consumers to a new way to think about scent.
The exhibition focuses on ‘scent memory,’ tactile experiences, the history of perfumery, and its connection to beauty. References include a wide-range of intimate and eccentric scent experiences. Visitors start off in the “lucid dreams” room, where they engage with breathing-activated scented videos and move on through several phases to “rediscover the magic of fragrance” by exploring the: