In Brief

Business expert Seth Godin says that when it comes to online advertising it's better to focus on perception and interaction - which lead to permission.

Business expert Seth Godin says that when it comes to online advertising it’s better to focus on perception and interaction – which lead to permission. Permission to deliver anticipated, personal and relevant messages over time. Permission to tell a story. Permission to earn attention on an ongoing basis. <a href=”http://feedproxy.google.com/~r/typepad/sethsmainblog/~3/JZJgm_PDRVk/moving-beyond-impressions.html”>Seth Godin</a>

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