Seth Godin: CPM Doesn’t Convert To Permission To Tell Stories [Headlines]
Business expert Seth Godin says that when it comes to online advertising it's better to focus on perception and interaction - which lead to permission.
Business expert Seth Godin says that when it comes to online advertising it’s better to focus on perception and interaction – which lead to permission. Permission to deliver anticipated, personal and relevant messages over time. Permission to tell a story. Permission to earn attention on an ongoing basis. <a href=”http://feedproxy.google.com/~r/typepad/sethsmainblog/~3/JZJgm_PDRVk/moving-beyond-impressions.html”>Seth Godin</a>