Seth Godin: Don’t Visit Singles Bars, Get Dates With Consumers Instead [Headlines]
Legions of unsophisticated marketers.. invest a lot in hoopla, spin and hype to get strangers to notice them...
Legions of unsophisticated marketers.. invest a lot in hoopla, spin and hype to get strangers to notice them (once), making the cost of a connection high, and then, once they borrow a little attention, they put everything into a one shot transaction, which few people engage in, and those that do create little value, because the permission asset is then discarded. Seth Godin
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