In Brief

Business guru says that when you push to turn intellectual work into factory work, you're "racing to the bottom."

Business guru says that you’re not going to succeed because you return emails a few minutes faster, tweet a bit more often and stay at work an hour longer than anyone else:

“When you push to turn intellectual work into factory work (which means more showing up and more following instructions) you’re racing to the bottom.”

Seth Godin

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