Shoppers Scan QR Codes Embedded On Holographic Greeters
The holographic greeter is taken to the next level with the incorporation of QR codes to deliver a complete immersion experience for consumers.
Marketing Ad Group’s holographic greeter is a high-tech communications platform that serves up in-store information and personal greetings, marking a possible future for advertising and promotion. The company has taken this technology to a new level by embedding QR codes in the holographic message, allowing smartphone users to further engage with the advertiser’s message. By using simple color coded QR Codes, the Greeter can convey any message — from simple contact information, reservations or directions, to special discounts and offers. Bill Barrett, Product Development Manager with Marketing Ad Group, elaborates on the adaptability of the technology: