Singapore Bank Targets Young Adults With Specially Designed Products & Services
OCBC Bank's FRANK brand offers trendy retail stores, stylish card designs and more for those under 26.
In these turbulent economic times, a number of new financial services have emerged, offering something different to the traditional banks. The Singapore- based OCBC Bank's new brand, FRANK, is targeting youths and young working adults with a variety of tailored products and services that suit their lifestyle.
Their retail stores replace traditional banks and are modelled after the shopping experience that young people are familiar with. They are designed to allow the customer to take their time to browse, touch and ask questions about the products and their banking needs.