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Sir Richard Branson: We Must Learn That Doing Good Is Good For Business [Headlines]

Sir Richard Branson: We Must Learn That Doing Good Is Good For Business [Headlines]

The business guru says the purchase of Northern Rock is part of his way to shake up the banking industry.

Nestor Bailly, PSFK
  • 21 november 2011

Business can only hope to rescue the world from the escalating economic crisis if it consciously sets out to “do good” instead of merely concentrating on the bottom line. And companies that do so will actually become more profitable.

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