Smartphone Apps Crowdsource Music For Gap Store Based On Facebook Likes, Profiles & Votes
Roqbot lets customers' preferences influence what tunes play while they're shopping.
Roqbot‘s apps for iPhone and Android devices let users choose what music is playing in various venues (clubs, bars, gyms, etc) from its catalog of six million songs. By checking in to the location, their musical preferences (such as their Facebook likes, profile listings, Pandora bookmarks and the music on their smartphone) affect the soundtrack. They can also use the apps to vote for tunes and add them to the queue. The Gap store on Chestnut Street, San Francisco has become the first retail partner for Roqbot, allowing its customers to decide what they listen to while they shop.