Social Media Presents Opportunities, Dilemmas For Retailers [Headlines]

Social Media Presents Opportunities, Dilemmas For Retailers [Headlines]

Companies are using social media to promote products and handle customer relations.

Nestor Bailly, PSFK
  • 1 november 2011

It’s early on Black Friday and retailers are overrun with holiday bargain hunters when a shopper starts tweeting to friends that a store has quickly sold out of the big flat-screen televisions advertised on sale.

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