Sprint sets up new gallery for emphasizing importance of eco-friendly technology.

Coffee cups are suspended in midair right now in the Flatiron district, and will continue to hang there until December 31st. The mobile telecom company, Sprint, that normally occupies the retail space, has put together an art gallery–the Prow Art Space–which will present exhibits that emphasize the company’s commitment to promoting environmental responsibility and balancing technological development with green initiatives.

The exhibit is more than an installation — it’s performance art. Gwyneth Leech draws on the used (but clean) cups 5 days a week, from 11am to 2pm, and she continues to hang and rearrange the cups from the ceiling as she creates new ones. The installation is constantly shifting and evolving, and it’s also participatory. Anyone is invited to bring their used cup (no Styrofoam, please!) to become a part of the exhibit, and Leech encourages onlookers to draw on cups themselves (children usually being braver than their parents).

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