Starbucks AR App Interacts With Its Holiday Cups [Video]

Starbucks AR App Interacts With Its Holiday Cups [Video]

With 'Cup Magic' you can use your smartphone to scan five festive characters and watch animations.

Emma Hutchings
  • 10 november 2011

Starbucks is set to launch its first-ever augmented reality app next week, available for both iPhone and Android devices. Cup Magic, created by digital agency Blast Radius, interacts with five different characters appearing on Starbucks’ red holiday cups. When you scan them with your phone’s camera, they come to life in short animations, which you can share with friends via Facebook or email.

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