A branding agency teams of with the software developer to explore what an 'activated' brand is.

Stein + Partners Brand Activation (SPBA) and Adobe Systems Inc.’s CMO.com, a website dedicated to digital marketing insights for Chief Marketing Officers, have launched the Brand Activator blog. Every week, Brand Activator will explore different aspects and examples of what it takes to be an “activated” brand in our hyperactive world.

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