Swedish Electronics Store Invites You To Break In And Steal A TV

Swedish Electronics Store Invites You To Break In And Steal A TV
technology

The Heist at Pause is an innovative campaign offering discounts and one $5,700 television.

Emma Hutchings
  • 10 november 2011

The Swedish electronics retailer Pause is inviting people to break into its store in Stockholm and steal an LED TV worth $5,700. As part of a new campaign created by agency Akestam Holst, if someone can get past the store’s security system tonight with the help of a friend, they pull off the daring heist and can keep the TV as a prize.

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