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Target’s Christmas Champ Interacts With Followers & Provides Holiday Shopping Tips On Twitter

Target’s Christmas Champ Interacts With Followers & Provides Holiday Shopping Tips On Twitter
technology

The deal-loving social media character tweets advice and responds to comments to promote the retailer's 2-day sale.

Emma Hutchings
  • 21 november 2011

For Target’s two-day Black Friday sales event, the retailer has turned to the holiday superfan ‘Christmas Champ’ for the third year. The enthusiastic shopper (portrayed by comedian Maria Bamford) has proved very popular with consumers and for Target’s 2011 campaign, which runs through to November 24th, consumers can follow @ChristmasChamp on Twitter to read lots of content and advice. Target’s senior producer of media production, Jessica Carlson, said:

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