In Brief

A new feature on British retailer's website allows customers to browse and manipulate products in 3D using their webcam.

British retailer Tesco has launched a new augmented reality feature that allows their customers to browse through their products. By visting Tesco’s website, customers can download a browser plugin that enables their computer to use the AR reader. Once installed, users hold a ‘marker’ (a Tesco Clubcard or a printable logo) in front of their webcam to view 3D renderings of over 40 different products in Tesco’s catalog. From flatscreen TVs to Legos, each product can be manipulated in 3D, allowing customers to see every angle of their prospective purchase from the comfort of their home. Check out the video tutorial below to see how this new feature works:

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