Garry Ridge, the CEO of WD-40, is a bold Australian and the steward of one of the world’s most iconic and unusual brands.

Garry Ridge, the CEO of WD-40, is a bold Australian and the steward of one of the world’s most iconic and unusual brands. Garry is the proud and attentive guardian of the WD-40 brand, and of a tribal culture he’s nurtured. He leads the WD-40 “tribe,” as he calls them, with a Global Tribal Council, comprised of country leaders from around the world. Garry’s a leader who feeds his entire organization with values and emphasizes them with companywide messaging, daily quotes from leaders in history and from insights from people he meets. He believes that effective leaders have a clear, teachable leadership point of view and are willing to share it with, and teach it to others. Following are ten leadership traits, as told to me by Garry:

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