The Atlantic’s Online Ad Revenue Exceeds Print [Headlines]
In October, 51% of the magazine's advertising was digital, which interestingly was not due to a decline in print revenue.
The Atlantic, which expects to make $18.6 million in advertising this year, now gains more revenue from online advertising than it does via print. This is due to it being smaller than competitors and engaging in an incredibly successful advertising strategy, as well as growing online traffic. The Next Web.