The Muppets Use Social Media For New Generation
The latest Disney film successfully leverage YouTube, Facebook, Google+, Twitter, and mobile apps for film promotion.
To promote the November 23rd release of The Muppets, Walt Disney has leveraged social media to market the rebirth of a classic brand. With an active presence and large following on multiple platforms, the gang of live action puppets has successfully adapted itself to the digital era. Beginning with a viral YouTube video of the Muppets signing Bohemian Rhapsody in 2009, the brand now has over a million fans on Facebook.
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