More and more companies are using platforms like Twitter and Facebook to advertise their products. But how much spam are consumers willing to put up with?

Businesses are truly starting to see the benefits of social media as an advertising venue. Users may not like it, but if it means keeping our favorite social sites running and robust without us having to pay, we’re willing to tolerate it (to some extent). Digg

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in