This Week In Brand Strategy & Marketing
PSFK curates some of the brand strategy, digital and creative advertising news catching our attention.
Here is a look at some standout business strategy, brand-building and communications stories that caught our attention last week.
Discussions Shaping Strategy, Creativity & Innovation (or just interestingness…)Generation Sell (A generation and culture of entrepreneurialism) How Pursuit of Profits Kills Innovation and the US Economy Where Innovation Lies How Mastering ‘Stock and Flow’ Will Boost Your Content Strategy Designing for Emotion How Facebook is Ruining Sharing 6 Things Jeff Bezos Knew Back in 1997 That Made Amazon A Gorilla (much on competitive advantage) Number of Fans and Followers Is Not a Business Metric: What You Do With Them Is
Much discussion on how we search and navigate the web – and business models around it: