‘To Ubiquity and Beyond’: How Connectivity Is Changing The Way We Create

‘To Ubiquity and Beyond’: How Connectivity Is Changing The Way We Create
technology

Creative Social's latest New York gathering tackled the subject of ubiquitous connectivity, and its implications for marketers.

Paloma M. Vazquez
  • 9 november 2011

Creative Social–a global, invitation-based digital collective of creative directors–hosted its most recent NYC gathering this past Tuesday, tackling the subject of ubiquitous connectivity and its implications for anyone speaking to the audience that lives in this near-permanent state of connectivity. The event’s speakers tackled the topic from four dimensions: the implications of connectivity for the way we work (quite specifically, the way creative agencies work), the way creative agencies ‘innovate’ (and the likelihood of the next startup emerging from an agency), the product development and design process and lastly, the importance of a name and the impact of connectivity to how we react to a product or idea’s name.

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