Toyota’s Prius V Grabs 40% Of Yahoo’s Living Ad Format [Headlines]

Toyota’s Prius V Grabs 40% Of Yahoo’s Living Ad Format [Headlines]

The new format on iPad is intended to grab attention with interactivity and videos.

Nestor Bailly, PSFK
  • 23 november 2011

Ads for Toyota’s Prius V appeared over the weekend in Livestand, Yahoo’s new digital reading experience for the iPad. As exclusive sponsor of the new app, Prius has 40 percent share of Livestand ad space during the launch period.

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