Toyota’s Wraps New Concept Car With Digital Media

Toyota’s Wraps New Concept Car With Digital Media
Innovation

Patterns and graphics can be uploaded easily changing the car's exterior look.

Dave Pinter, PSFK
  • 29 november 2011

At the upcoming Tokyo Motor show, Toyota will debut a new digital content heavy concept car representing what the automaker sees as the evolution of the automobile. Called the Fun Vehicle interactive internet or Fun Vii, the most radical feature is the exterior body which isn’t painted sheet metal but a large digital display. Content can be uploaded to the car which allows for personalization of the exterior color, graphics, and social media messaging which can be configured through a smartphone. Besides allowing owners to potentially switch the identity of their vehicle between commercial and personal, Toyota’s intent with the Fun Vii is to bring an element of sharing from the digital space into the physical environment with this car.

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