Trident’s Campaign Promotes Pointless Fun

Trident’s Campaign Promotes Pointless Fun

The chewing gum brand decides to focus on entertaining and involving experiences rather than hard selling their product.

Emma Hutchings
  • 3 november 2011

JWT London created a weird and wonderful Europe-wide campaign for Trident Senses chewing gum to promote pointless but fun experiences. They came up with The Pointless Collective, a group of creative artists who think up events, films and activities. A series of surreal webisodes filmed in Romania feature three masked heroes who devise ideas for pointless fun, which then take place for real.

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