Triple Pundit: Luxury Brands Making The Switch To Sustainable Packaging
High-end products begin a subtle move towards eco-friendly packaging.
One of the visual clues that attracts a customer to a product is the packaging. It is also packaging that sets apart drugstore brands from luxury brands. Packaging technology, design and manufacture are a billion dollar industry in their own right. It is also one of the most polluting processes there is – most packaging we encounter is single-use, which means it goes straight to the landfill.