Triple Pundit: Nike’s Three Tips For Taking Sustainability To Scale
Time is running out to convince mainstream businesses of the value of corporate social responsibility.
The main focus of this year’s Opportunity Green conference was how businesses can accelerate sustainability. For the most part, the goal of convincing mainstream business of the value of engaging in corporate social responsibility efforts has been achieved. The problem is, it’s not enough. And the clock is ticking.
Two recent reports provide stark evidence that efforts to curb global carbon emissions are falling short. The Department of Energy is reporting that 2010 saw the largest increase in carbon emissions ever reported, surpassing the IPCC’s worst case scenario which predicts an increase in average global temperatures of 7.5° Fahrenheit by the end of the century. A report from the International Energy Agency released last week says that unless internationally coordinated action is taken to reduce carbon emissions by 2017, global temperatures could rise to dangerous levels. If we want to have even a prayer of making the reductions necessary to meet this goal, companies will need to start thinking bigger.