UK Department Store Targets Holiday Shoppers With Mobile Campaign & Free Wi-Fi

UK Department Store Targets Holiday Shoppers With Mobile Campaign & Free Wi-Fi
technology

House of Fraser will use real-time, location-based services to send customers personalized texts.

Emma Hutchings
  • 29 november 2011

The UK department store chain House of Fraser has teamed up with mobile and communications company O2 to provide free wi-fi in 11 locations including its flagship store on London’s Oxford Street, as part of a targeted mobile campaign this Christmas. All customers will be able to use the wi-fi once they’ve registered in-store, but other aspects of the campaign will be targeted at O2’s 22 million UK customers.

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