Their new chief marketing officer spearheads a partnership with Nickelodeon.

The United States Tennis Association (USTA) is teaming up with Nickelodeon and the channel’s annual ‘Worldwide Day of Play’ to attract young players to the sport and promote the recent child-friendly rule adjustments for those aged ten and under. The International Tennis Federation (ITF) and the USTA have passed new rules that require all sanctioned 10-and-under tournaments to be played using slower-moving and lower-bouncing balls, shorter and lighter racquets, and on smaller courts. These child-sized courts and equipment help youngsters learn to play and get more enjoyment out of tennis.

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