In Brief

Puegeot launches its latest automobile model that enables website visitors to test their skills in order to reveal exclusive photos of the new model.

French automobile brand Peugeot revealed its latest model — the 208, featuring the innovative Stop & Start System (e-HDi) and a range of more-efficient petrol engines. The marketing campaign features an interactive website in which users can test their spatial awareness skills with the game “Let Your Body Drive.” The notable website graphics allow visitors to visualize driving a Peugeot 208 in the city. Furthermore, users equipped with webcams can move their bodies into various shapes in order to reveal exclusive images of the 208 model. The campaign, created by BETC Digital Paris, encourages site visitors to explore and learn about the 208. The new Peugeot 208 will be launched in mainland Europe in the spring and for the UK in the summer of 2012.

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