VICE Lets You Have Your Say About Their Magazine

VICE Lets You Have Your Say About Their Magazine

The campaign for their online launch asks people to write a one-liner voicing their opinion.

Emma Hutchings
  • 3 november 2011

For the launch of their website, NYC-based magazine VICE created a page where users could write what they think about them. By submitting a funny and creative one-liner, choosing a background image from the selection, and sharing it on Facebook and Twitter, entrants are given the chance to win a 5 year subscription to the magazine. All of the submissions can be viewed in an online gallery and the best ones could be used in VICE’s next ad campaign.

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