The campaign for their online launch asks people to write a one-liner voicing their opinion.

For the launch of their website, NYC-based magazine VICE created a page where users could write what they think about them. By submitting a funny and creative one-liner, choosing a background image from the selection, and sharing it on Facebook and Twitter, entrants are given the chance to win a 5 year subscription to the magazine. All of the submissions can be viewed in an online gallery and the best ones could be used in VICE's next ad campaign.

We've been called a lot of things here at VICE: assholes; an all-embracing, all-swallowing whore of Babylon; sellouts; a real good time; and probably a bunch of other crap muttered behind our backs by jerks. Now we want to hear what you have to say.

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