VICE Lets You Have Your Say About Their Magazine
The campaign for their online launch asks people to write a one-liner voicing their opinion.
For the launch of their website, NYC-based magazine VICE created a page where users could write what they think about them. By submitting a funny and creative one-liner, choosing a background image from the selection, and sharing it on Facebook and Twitter, entrants are given the chance to win a 5 year subscription to the magazine. All of the submissions can be viewed in an online gallery and the best ones could be used in VICE’s next ad campaign.