Virgin Mobile Creates A Bike Treasure Hunt
The mobile phone company has created a new interactive, and just plain active, way to interact with their consumers.
Virgin Mobile have created a fun, digital spin on the treasure hunt with a new microsite which hosts Australia’s ‘biggest bike hunt.’
Promoting the brand’s new motto of ‘a fair ride for all,’ the mobile service provider is giving away 25 bikes a week, for 3-weeks nation-wide. A number of different styles of bikes are up for grabs. The user simply selects their bike style – mountain, BMX, road, fixed gear or single speed and ‘like’ it on Facebook. On the scheduled day of release clues to the bike’s location and the combination code are posted on the website. Participants need only to follow the clues, race to the location, unlock the bike and claim it for their own.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
Wearable X CEO Billie Whitehouse spoke to PSFK 2017 about designing wearables for all five senses and maintaining a sense of humor