Virtual Subway-Shopping Spreads To Prague And Shanghai [Headlines]
Marketers are setting up QR code based stores in transit hubs around the globe.
The world’s largest marketer, Procter & Gamble, has set up virtual stores in four of the busiest subway stations in Prague, where busy consumers on their way to and from work can purchase essentials such as razors, shampoo and diapers via their mobile phones.
The online supermarket Yihodian in China gently borrowed the idea from Tesco in South Korea and installed virtual supermarkets in 15 Metro stations around Shanghai.
Back in July, PSFK reported on one of the first virtual subway shopping initiatives, Tesco in South Korea. After implementing the program, Tesco saw its online sales rise over 130%.