Volkswagen Uses Facebook For Nostalgic Golf GTI Launch

Volkswagen Uses Facebook For Nostalgic Golf GTI Launch
Advertising

The car company has created a campaign with a 'Back to the Future' feel to celebrate its upcoming 35th anniversary.

Graham Jones
  • 18 november 2011

Volkswagen UK is celebrating the 35 anniversary of their famous Golf GTI with a Back to the Future themed Facebook campaign that includes historic footage. The major car manufacturer is using the social media giant to chronicle a time travelling anniversary vehicle, the new Volkswagen Golf GTI Edition 35, in a series of viral video posts. The first of which includes a live audience witnessing the magical disappearance of the the new vehicle as it leaves behind Back to the Future’s famous flaming fire tracks.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.