Walmart Envisions In-Store Social Network For Shoppers

Walmart Envisions In-Store Social Network For Shoppers

The supermarket chain is developing a way for people to interact with others while they're buying products.

Emma Hutchings
  • 4 november 2011

Walmart’s research deparment @WalmartLabs is working on creating a social network for the chain’s stores. Two hundred million customers visit Walmart every week but there is no easy way for them to share opinions and interact with others while they’re shopping. As there are a lot of customers in most stores at any time, Walmart’s concept is to offer them a way to join the conversation on an in-store network when they walk in and then leave once they’ve gone through the checkout. Shoppers would be constantly joining and leaving, sparking new conversations with different people.

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