The retailer is working on new technology to allow shoppers to buy products in the aisles and skip the checkout line.

The world’s largest retailer, Walmart, is improving customer experience by allowing shoppers to scan and pay for items away from the checkout counter. With Apple’s new EasyPay feature as part of its iOS app, shoppers with an iPhone 4 or 4S can buy some products simply by scanning the barcode, entering their Apple ID, and walking out with the item.

Walmart is also working on NFC (near-field communication) for making purchases by phone and setting up a social network among the shoppers in its stores. PSFK has written about the implementation of social networking at Walmart previously. As part of its mission to transform the consumer experience at Walmart, Venky Harinarayan, Walmart’s senior vice president of global e-commerce and head of Walmart Labs, elaborates on Walmart Labs’ plans:

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