The ISP and search company's future in mobile does not lie in advertising or apps.

AOL (NYSE: AOL) has banked a lot of its fortunes on selling advertising around a group of high-traffic web properties. But just as it still derives a large part of its online revenues from its legacy internet access business, in mobile it has a legacy business to thank for its fortunes—for now, at least.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in