Will Newspapers Use Twitter To Advertise? [Headlines]

Will Newspapers Use Twitter To Advertise? [Headlines]
Advertising

Recently, news outlets have begun using Twitter as means to advertise content, and have paid some to Tweet about themselves.

Liz Walsh
  • 15 november 2011

The Hartford Courant and The (New Orleans) Times Picayune have begun using Twitter for advertising purposes, such as offering twice daily deals to local businesses and paying athletes to tweet about their stories. Putting aside ethical issues, it seems unlikely that the idea will catch hold, as creating a middleman is redundant on Twitter. Nieman Journalism Lab.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.