World’s Greenest Coffee Cup Is Compostable In 90 Days
The insulated product launches at Bed Bath & Beyond, with a campaign on Facebook.
Los Angeles-based green company Repurpose Compostables has launched an insulated coffee cup at Bed Bath & Beyond that is made from corn and uses soy based inks, making it non-toxic and compostable in 90 days. The plant-based cups require 65% less Co2 to produce so they help lower your carbon footprint.
With a single wall, Repurpose cups are the least wasteful and greenest cups you can buy, and the patented insulated technology ensures your hot beverages remain hot and your cold drinks stay cold, while your hands are protected from both.
This product is launching with a ‘Repurpose This!’ campaign on Facebook, in partnership with SHFT. People are encouraged to share photos of things they have repurposed and every 90 hours, the most creative project is awarded a prize. At the end of the 90-day campaign, the grand prize winner will receive an iPad2. The team has also launched a commercial highlighting the fact that plastic cups are petroleum-based so they are essentially lined with oil:
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
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