WWMNA: Creative And Deliberately Faulty Manufacturing [Pics]
An experiment asked workers at factories to intentionally create a mistake in a product, and the results were fascinating.
Earlier this year, Jeremy Hutchison sent emails to manufacturers around the world, asking them to produce a fairly simple and common item. He added a special requirement though: the product had to be imperfect, come with an intentional error. Moreover, the worker was in charge of deciding which kind of error, malfunction or fault he would add to the good. The artist reassured the factory that, whatever the result, he would pay for the faulty object.
Now Track More Ideas
- Retail Innovation Week Preview: Previous eBay Exec On How Stores Can Elevate The CX With Beautiful And Intuitive Digital Integrations
- PSFK Retail Conference Preview: How Pinterest Is Helping Retailers Design Seamless Discovery-To-Purchase Journeys, Online And Off
- Interview: How A Virtual Design Platform Helps Retailers Create Human-Focused Store Experiences
- Lowe’s Shares Transactional Data With Pinterest To Enable Tailored Content