Yao Ming Launches Signature Wines For Chinese Market

Yao Ming Launches Signature Wines For Chinese Market

The retired NBA star sets his eyes on the wine-making business and aims to hit the high-end Chinese market.

Don Michael Acelar De Leon
  • 28 november 2011

While a wine company pays tribute to an American icon through champagne, retired NBA superstar Yao Ming takes a formidable shot into the wine business by launching his own Californian winery exclusively for the Chinese market, named Yao Family Wines.  Yao’s wines, which are distributed by French beverage company Pernod Ricard SA, will be named “Yao Ming” for the first five thousand cases, all of which will be geared toward the high end market.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.