A new study found that the share of messages opened on mobile devices has increased by 51% since the fourth quarter of last year.

During the first 6 months of 2012, 20% of emails were opened on mobile devices. Perhaps more interesting was that only 3% of messages were opened on both mobile and desktop devices. DMNews.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in