In Brief

Destination Reality: Farmville would drop a dose of climate reality on the 31 million people who log on daily to play the famous Zynga game.

PSFK recently challenged top creative agencies from around the globe to come up with concepts that address issues put forth by The Climate Reality Project. Participants in the Gaming For Good challenge were encouraged to leverage trends identified in PSFK’s Future Of Gaming report to create potential solutions.

Destination Reality: Farmville was a shortlisted submission by the Boston agency, Arnold Worldwide.

It’s a funny thing when there are more virtual farmers than real ones on Earth. We know real-life farmers see the effects of climate change, but do virtual ones? The Destination Reality concept proposes a partnership with massive multi-player game, Farmville, to drop a dose of climate reality on the 31 million people who log on daily to tend to their plants, harvest, and redeem gold coins for seeds, supplies, and fuel.

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