31 Million Virtual Farmers Tend To The In-Game Devastation Caused By Climate Change [Future Of Gaming]

31 Million Virtual Farmers Tend To The In-Game Devastation Caused By Climate Change [Future Of Gaming]
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Destination Reality: Farmville would drop a dose of climate reality on the 31 million people who log on daily to play the famous Zynga game.

Timothy Ryan, PSFK Labs
  • 13 december 2011

PSFK recently challenged top creative agencies from around the globe to come up with concepts that address issues put forth by The Climate Reality Project. Participants in the Gaming For Good challenge were encouraged to leverage trends identified in PSFK’s Future Of Gaming report to create potential solutions.

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