65% Of Mobile Hotels Bookings Are Same-Day [Headlines]
Orbitz, the online travel retailer, has released numbers that prove our hyper-connected world is changing the way that we take vacations.
Mobile media is fundamentally changing the way people acquire some services — especially travel.
In relaunching its mobile Web site this week, travel retailer Orbitz followed its users’ lead. “The main statistic driving this is that 65% of mobile customers on Orbitz are booking hotels for the same day,” says Chris Brown, vice president, product at Orbitz. At the desktop site, only 14% of hotel bookings are for the same day. MediaPost