Adidas Launch Scotland Football Shirt With AR Installation [Video]

Adidas Launch Scotland Football Shirt With AR Installation [Video]

The sports company invites shoppers to stand beside and interact with Scottish players.

Emma Hutchings
  • 8 december 2011

Sports brand Adidas are the latest company to use augmented reality to engage shoppers for a campaign. This installation, which is similar to the National Geographic Channel’s from last month, was situated in Buchanan Galleries in Glasgow, UK for the launch of the new Scotland football shirt. Shoppers passing by were invited to stand on the footprints facing a large screen to interact with members of the Scottish football team, view the new shirt, pose for photographs and kick a virtual football. You can see how the public engaged with this fun AR campaign in the video below:

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.