Adoption Of Geolocation Applications Is Still Stagnant [Headlines]

Adoption Of Geolocation Applications Is Still Stagnant [Headlines]

Geolocation application use is stagnant at 2% of adults in the US, app users are predominately young and male, 75% of users are between the ages of 23 and 45.

Nestor Bailly, PSFK
  • 7 december 2011

Thirty percent of online adults in the U.S. are familiar with geolocation applications, but less than six percent of online adults use these apps, and only two percent use them once a week or more, according to new data from research company Forrester.

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